How It All Started...

Don Seelye Ford Retro


Seelye Ford is proud to celebrate 55 years of serving customers in the great community of Kalamazoo and surrounding areas. With a growing digital presence, we welcome new customers outside of the Kalamazoo area to do business with us as well! We treat our customers close to home and traveling outside of Kalamazoo with the same attention to detail that has resulted in our recognition as one of the top Ford dealerships in the country for outstanding customer service. It would be our pleasure to have the opportunity to do the same for you!

Seelye Ford is family owned and 3 generations strong of leadership within the business and community. With Mickey Seelye currently serving as the active owner responsible for daily operations, we continue to make our employees and customers a priority as part of the fabric of what matters most to us. Our founder, Donald J Seelye, served our country as a member of the United States Marine Corps. Don was shot and wounded while courageously fighting for our freedom in the Battle of lwo Jima in World War II. While recovering at Walter Reed Hospital in Bethesda, Maryland, Don received a purple heart and personal visit from President Harry S. Truman, thanking him for his sacrifice. Donald J Seelye passed away in 1997, but the discipline, commitment to others, and attention to detail learned while in the Marine Corps are still alive in our dealership today.


Seelye Is... Kalamazoo.

golf shot 2


Starting with our founder, Donald J Seelye, his sons Mike and Pat Seelye, and grandson Mickey Seelye, our pledge to being involved and giving back to our community has always been a priority. With the vision and leadership of Mike Seelye, this year marks the 21 year anniversary celebrating the Donald J Seelye and Steven Little Tyler Memorial Golf Classic. Proceeds from this event are distributed to the American Cancer Society for continued research and financial assistance for those in need.

Organizations within the community we have partnered with, but not limited to, for many years include United Way of Southwest Michigan, Big Brothers/Big Sisters, The Boys and Girls Club, Kalamazoo Gospel Mission, Kalamazoo Civic Theatre, The Kalamazoo Marriage Resource, and the Donald J Seelye Athletic Center for student athletes at Western Michigan University.

Seelye Ford is given the spotlight at West Hills Athletic Club

Member Spotlight: Seelye Ford

I have had the pleasure of knowing and working with the Seelye family for 22 years. In that time, Mike and I... (link to article)


Check Out What Seelye Ford Is All About...

Our Mantra...

Old Don Seelye Ford


At Seelye Ford our dealership offers many on site services and conveniences few can match. We offer leasing and retail options to our new Ford customers as well as an established commercial/fleet department. Our dealership has also recently committed to giving our customers another option while finding the right vehicle as one of the fastest growing certified pre-owned Ford dealers in Michigan! In 2017 we increased our Ford certified pre-owned sales over the year prior by 120% and are currently on pace for large increases again in 2018 with more inventory to choose from.

Seelye Ford also offers our customers a full service department with parts, body shop, rental department, detail shop, and car wash on site! We also recently completed a fitness room on campus for our employees to enjoy, promoting health and wellness within the workplace as something important to us. We feel this helps to enhance the lives of our employees while giving our customers a better experience working with them! Our 2 newly remodeled customer service lounges for sales and service provide our customers with free wi-fi, snack options, refrigerators with freshly stocked bottled water and juice, numerous coffee choices, big screen televisions to watch and much more! It is also currently our pleasure to have Spanish speaking employees in both our sales and service departments as well as offering sign language assistance to any of our guests who request this help.

New to Seelye Ford's Stadium Drive campus in 2018 to better serve our customers is our Seelye Express Service Center. We designed this facility to complete quality oil changes and maintenance work in a timely manner with no appointment needed at a competitive price. All makes and models are welcome with a friendly staff dedicated to customer service that continues to amaze both our new and loyal customers alike!


In 2017 Seelye Ford was recognized by CarGurus as a 2017 Top Rated Dealer Award Winner. In 2018 Seelye Ford was recognized by Edmunds as a 5-Star Premier Dealer. This status was earned by delivering the highest levels of customer satisfaction based on sales ratings from customer reviews and number of reviews from consumers. Seelye Ford is the only 5-Star Premier Dealer in Michigan, 1 of 25 total dealers in the country, and 1 of just 4 Ford dealers in the country to earn this recognition. Edmunds says 5-Star Premier Dealers outperform 99.7 percent of car dealers when it comes to customer satisfaction. Seelye Ford was able to help Seelye Auto Group join exclusive company as 1 of 3 in the country to have a 5-Star Premier Dealer with a back-to-back 5 Star Dealer Award winner under the same ownership (Seelye Kia of Kalamazoo) recognized by Edmunds in 2018. Seelye Auto Group is the only auto group in Michigan with more than one store recognized as a 5-Star Dealer of any form by Edmunds in 2018. At the time this was written Seelye Ford had a 4.9 rating out of 5 Stars on