Seelye Ford Edmunds Awards

Customer First

Sounds simple, but to many it is not. At Seelye Auto Group we’ve committed our business to making sure our customer’s needs are always our top priority. Our mantra simply states: “Help as many people get what they want and, in the end, you will get what you want”; essentially, “Work with a servant’s heart”. Probably not typical of what you would expect from an auto group, but Seelye Auto Group isn’t run by typical car salespeople. From the top down, Mike Seelye (President and CEO), Mickey Seelye (Vice President and COO), and Kent Matthews (Managing Partner), have instilled in our team the importance of making sure our customer’s needs are met.

When Mickey Seelye, grandson to Don Seelye, took over the day to day operations of the auto group, he made it his mission to build a team from the bottom up that made every customer our number one priority. That doesn’t mean mistakes will not be made and from time to time, or mean we don’t have some clients who are not happy with the service we provide. Like every business on the planet, we’re not perfect. The difference at Seelye Auto Group is when we make these mistakes, we acknowledge them, apologize and go to work to make things right. Sometimes, that means doing things that are uncomfortable, like being humble and admitting fault. However, our aim is always to make our customer’s experiences as efficient and satisfactory as possible!


The Byproducts of Our Service:

  • Seelye Ford of Kalamazoo received the highly regarded Edmunds Five Star Premier Dealer Award in 2018, 2020, 2021, 2022, 2023, and 2024. Seelye Ford also won the Edmunds Five Star Dealer Award in 2016, 2017, and 2019.
  • In 2021 and in 2024, Seelye Ford was the ONLY FORD dealer in the nation recognized with Edmunds Five Star Premier Dealer status.
  • In 2024, Seelye Ford achieved, Edmunds Five Star Premier Dealer status and its 8th consecutive Edmunds Five Star Dealer Award.


Since 2016, Seelye Auto Group has won 30 Five-Star Dealer Awards or Five-Star Premier Dealer Awards.

At the time of this publication, Seelye Auto Group is the most awarded in Michigan by Edmunds for customer satisfaction, as well as one of the most accomplished in the nation. We are humbled and honored to serve in a way that shows excellence in our vision of helping people. This starts with a customer-first mindset every day. All of our customers are who we have to thank for these honors.

Awards are great and Seelye Auto Group will always be thankful for them, but our job is not done. We are committed to changing Southwest Michigan’s perception of how easy it is to do business with a car dealership. When you work to serve, the accolades will come.

Seelye Ford Kalamazoo is located at: 3820 Stadium Drive • Kalamazoo, MI 49008

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3820 Stadium Drive, Kalamazoo, MI, 49008
Seelye Ford Kalamazoo 42.271162, -085.637360.