In years past it wasn’t always this way but when Mickey Seelye, grandson to Don Seelye, took over the day to day operations of the auto group, he made it his mission to build a team from the bottom up that made every customer our number one priority. Now that doesn’t mean mistakes will not be made and from time to time have clients who are not happy with the service we provide. Like every business on the planet we won’t “always” get things right. However, the difference at Seelye Auto Group is when we make these mistakes, we acknowledge them; apologize and go to work to make things right.
Seelye Auto Group gets the fact we cannot be right all of the time but what we can be is true to what we believe: “Work with a servant’s heart”. Today so many people want to be served and no one wants to do the serving. When mistakes happen the first and foremost thing our team has been instructed to do is acknowledge the issue and do what ever is necessary to make a bad situation better. Sometimes that means doing things that are uncomfortable, like being humble and admitting fault.
In all, since 2016, Seelye Auto Group has won 22 Edmunds Five Star Awards for customer satisfaction. During this time Seelye Auto Group is the most awarded in Michigan by Edmunds for customer satisfaction as well as one of the most accomplished in the nation. We are humbled and honored to serve in a way that shows excellence in our vision of helping people. This starts with a customer first mindset every day. All of our customers are who we have to thank for these honors.
Awards are great and Seelye Auto Group will always be thankful for them but our job is not done. We are committed to changing Southwest Michigan’s perception of how easy it is to do business with a car dealership. When you work to serve the accolades will come.
