**Dealer-installed purchase only. Limit one (1) rebate offer per retail customer vehicle and limit of 15 vehicles per fleet eligible customer. $130 tire rebate or 28,000 Ford Rewards bonus Points on a set of four Goodyear®, Cooper®, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. $50 tire rebate and $80 service allowance or 28,000 Ford Rewards bonus Points on Michelin and BFGoodrich® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. Must have an activated Ford Rewards account (formerly known as FordPass® Rewards) within 60 days of qualifying activity to receive Ford Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Ford Rewards Program Terms at FordRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Ford Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 5/1/26 to 7/6/26. Submit rebate by 8/6/26 online at Ford.com/service-rebates or by mail-in rebate form; rebate payment will be sent by mail. See a participating U.S. dealership for vehicle applications and offer details through 7/6/26.
Introducing the Ford Family
Ford Blue Advantage™: Confidence At Every Turn
Experience the benefits of Ford Blue Advantage! Each Ford Blue Advantage vehicle features a limited warranty, multi-point inspection, 24/7 roadside assistance, and FordPass™ Rewards Points.
Get Directions
We are located at
3820 Stadium Drive
Kalamazoo, MI 49008
Welcome to Seelye Ford of Kalamazoo
Seelye Ford in Kalamazoo, MI
Seelye Ford of Kalamazoo is celebrating over 60 years of business, proudly serving the communities of Southwest Michigan and beyond since 1963! We are a family-owned business and believe in the strength of our foundation, while also being open to innovative changes in our relentless pursuit to serve our customers with an excellent experience!
We are recognized as an Edmunds 2026 Five Star Premier Dealer, a CARFAX Lifetime Top-Rated Dealer and rated as the CARS.COM 2026 Ford Dealer of the Year In the Nation! These recognitions are only made possible by feedback directly from our loyal and satisfied customers- THANK YOU!
Inventory | New & Pre-Owned Vehicles
We offer one of the best selections of New Ford vehicles and Certified Pre-Owned inventory in West Michigan. When it comes to pre-owned inventory, our selection of high-quality vehicles covering a wide range of makes and models will not disappoint! Our Fleet & Commercial Department is also one of the largest in the area, offering non-conventional retail options that may apply to businesses, schools, government agencies, or non-profit organizations.
Our inventory, combined with award-winning customer service, has led to consistent performance as one of the top producing Ford and Certified Pre-owned dealerships for volume sales in Western Michigan!
No Commission Sales Consultation
In recent years, Seelye Auto Group made the decision to join the small percentage of family-owned dealerships in the country that no longer pay sales commissions to our sales consultants. In removing any incentive to pursue a sales commission over the needs of our guests, we are confident the customer experience will go to the next level with true professionals focused on what is best for your needs- we’re here to serve you.
Our sales staff is now compensated on volume and customer service metrics, which we believe will closely align with the best interest of the customer. This is designed to have a specific focus on the speed, convenience, and transparency of our process that we hope stands out to customers in ways they could have never imagined! We also offer one of the best money-back and buy-back guarantees in our industry to give you peace of mind in making the right decision without pressure.
Service Department & EV | Shuttle Service | Mobile Service
Our Service Center and Parts Department continues to grow by offering new ways to serve you with a better experience! Our Stadium Drive campus currently has 4 customer-facing EV charging stations to serve our electrified customers or anyone travelling through to charge up. We have free beverages and snacks in our spacious showroom lounge.
We offer complimantary Pickup and Delivery Shuttle Services, along with Rental Vehicles to accommodate, as inventory is available.
We were also one of the first in our area to commit to a dedicated Mobile Service Unit that gives us the ability to schedule specific work off-site with a Certified Technician at your business or home!
We look forward to continuing to find opportunities that make servicing your vehicle with us easier and more convenient!
> Interested In Scheduling Service?