About Us Seelye Ford of Kalamazoo

Proudly Serving since 1963

Seelye Ford is celebrating over 60 years of business, proudly serving the communities of Southwest Michigan and beyond since 1963! We are a family-owned business and believe in the strength of our foundation, while also being open to innovative changes in our relentless pursuit to serve our customers with an excellent experience!

We offer one of the best selections of New Ford vehicles and Certified Pre-owned inventory in West Michigan. When it comes to pre-owned inventory, our selection of high-quality vehicles covering a wide range of makes and models will not disappoint! Our Fleet & Commercial Department is also one of the largest in the area, offering non-conventional retail options that may apply to businesses, schools, government agencies, or non-profit organizations.

Our inventory, combined with award-winning customer service, has led to consistent performance as one of the top producing Ford and Certified Pre-owned dealerships for volume sales in Western Michigan!

No Commission Sales Consultation

In recent years, Seelye Auto Group made the decision to join the small percentage of family-owned dealerships in the country that no longer pay sales commissions to our sales consultants. In removing any incentive to pursue a sales commission over the needs of our guests, we are confident the customer experience will go to the next level with true professionals focused on what is best for your needs- we’re here to serve you.

Our sales staff is now compensated on volume and customer service metrics, which we believe will closely align with the best interest of the customer. This is designed to have a specific focus on the speed, convenience, and transparency of our process that we hope stands out to customers in ways they could have never imagined! We also offer one of the best money-back and buy-back guarantees in our industry to give you peace of mind in confidently making the right decision without pressure.

Service & Parts | Shuttle Service | Mobile Service

Our Service and Parts Department continues to grow by offering new ways to serve you with a better experience! We offer Pickup and Delivery shuttle services, along with loaner/rental programs to accommodate, as inventory is available.

We were also one of the first in our area to commit to a dedicated Mobile Service Unit that gives us the ability to schedule specific work off-site with a Certified Technician at your business or home!

Electric Vehicle Charging Stations

Our Stadium Drive campus currently has 4 customer-facing EV charging stations to serve our electrified customers or anyone travelling through to charge up. We have free beverages and snacks in our spacious showroom lounge.

We look forward to continuing to find opportunities that make servicing your vehicle with us easier and more convenient!