Why Buy Seelye Ford
Our Beginnings and Who We Are Today
Seelye Ford of Kalamazoo is celebrating over 60 years of business serving the communities of Southwest Michigan and beyond since 1963! We are a 3rd generation, family-owned business and believe in the strength of our foundation, while also being open to innovative changes in our relentless pursuit to serve our customers with a better experience!
When it comes to pre-owned inventory, our selection of high-quality vehicles covering a wide range of makes and models will not disappoint! We also offer one of the best selections of New Ford and Certified Preowned inventory in West Michigan. Our inventory combined with award-winning customer service has led to consistent performance as one of the top producing Ford and Certified Preowned dealerships for volume sales in Western Michigan. Our Fleet/Commercial Department is also one of the largest in the area, offering non-conventional retail options that may apply to businesses, schools, government agencies, or non-profit organizations.
Recently, Seelye Ford of Kalamazoo made the decision to join the small percentage of family-owned dealerships in the country who no longer pay their salespeople commissions. In doing so, we are confident the customer experience will go to the next level with true professionals focused on what’s best for your needs. They will now be compensated on volume and customer service metrics, which we believe will closely align with the best interest of the customer. This is designed to have a specific focus on the speed, convenience, and transparency of our process that we hope stands out to customers in ways they could have never imagined! We also offer one of the best money-back and buy-back guarantees in our industry to give you peace of mind in making the right decision without pressure.
Commitment and Support for Electric Vehicles
Seelye Ford of Kalamazoo was the first Ford dealership in the greater Kalamazoo area to fully commit to Model e Certified Elite status. This allows us to have the resources available to be one of the Premier Sales and Service EV dealers in West Michigan! Our goal is to provide a top level experience for our customers that sets the bar for transparency and efficiency! Our commitment includes staffing highly trained team members who are held to high standards of certification to meet the demands of the growing EV market. We also offer several customer facing charging stations that add value to current and future infrastructure needs.
Our Service and Parts Department continues to grow by offering new ways to serve you with a better experience! We offer Pickup and Delivery along with loaner/rental programs to accommodate when inventory is available. Recently, we were one of the first in our area to commit to a Mobile Service Unit that gives us the ability to schedule specific work off-site with a Certified Technician at your business or home! Our Stadium Drive campus currently has 2 customer-facing EV charging stations with 2 more scheduled to be installed this year. Additionally, our service department offers 5 charging stations to meet the demands of the growing EV market. We look forward to continuing to find opportunities that make servicing your vehicle with us easier and more convenient!
Community Driven And Focused
Seelye Ford of Kalamazoo believes we have a strong impact and influence in bettering the communities we serve through our business platform. The following list highlights many of our community partners:
- ForeverStrong
- Changed In Christ, Inc.
- World Champion Soccer Academy
- Wings of God – Transition Home for Women
- Michigan Special Olympics
- Jesus Loves Kalamazoo
- Kingdom Casters Youth Fishing Ministry
- FCA-Fellowship of Christian Athletes
- La Liga Hispana de Kalamazoo – supporting the Latino soccer community
- Alternatives
- Kalamazoo Safari Company
- Folds of Honor
- Children’s Miracle Network Hospitals
- Western Michigan University Athletics
- Talons Out Honor Flight
- TNT Racing
- St. Michael Lutheran Church & School – Mighty Angels Golf Outing
- Boys and Girls Club
- Donald J Seelye Athletic Center
- The Alamo Foundation
- Patriots Garage – Veteran Support: For Vets, By Vets
- Kalamazoo Gospel Ministries
- Dan McCarthy Golf Outing Tee It Up For The Troops
- Big Brothers Big Sisters
- Kalamazoo Civic Theatre
- American Cancer Society
- The Movement Leadership Summit
- Kalamazoo Mortgage Hero Salute Golf Outing
- Youth For Christ Kalamazoo
- God’s Kitchen of Michigan
- First Day Shoe Fund
- University of Olivet Athletics
- American Cancer Society – Real Men Wear Pink Campaign of West Michigan
- Thin Blue Line of Michigan
- Sgt. Ryan Proxmire Memorial Golf Outing
- Car Church Conference
- Resilient – Women Supporting Women Fundraising Luncheon and Silent Auction through Kalamazoo Gospel Ministries
- Safe Families for Children of Southwest Michigan
- Polar Plunge Challenge Fundraiser – For Michigan Special Olympics 2025
- Crawlspace Comedy Theater
- Numerous youth sports programs in Southwest Michigan
Seelye Auto Group Awards and Recognition
A byproduct of our process and commitment to customer service, honesty and integrity, we are honored to be recognized by some of the following accolades.
Seelye Ford was the ONLY Ford Dealership IN THE NATION to be awarded the 2024 Edmunds Five Star Premier Dealer award. In 2025, Seelye Auto Group holds 4 of the 5 Five Star Premier Dealer Awards in Michigan, and 4 of the only 10 Five Star Premier Dealer awards IN THE NATION.
- 2025 Edmunds Five-Star Premier Dealer
- Best and Brightest Companies to Work For In the Nation 2021, 2022, 2023, 2024, and 2025
- Best and Brightest Companies to Work For In West Michigan 2021, 2022, 2023, 2024, and 2025
- Best and Brightest Companies to Work For TOP 101 In The Nation 2021, and 2024
- Cars.com 2025 Consumer Satisfaction Award
- Cars.com 2025 Michigan Ford Dealer Of The Year
- 2024 CarFax Top-Rated Lifetime Dealer Award
- 2024 CarFax Top-Rated Dealer Award
- “5X” CarFax Top-Rated Dealer Award for 5 Sequential Top-Rated Wins (Seelye Ford, Seelye Kia Kalamazoo; 2019-2023)
- 2023 Broncos Kitchen Kalamazoo President’s Award
- 2023 God’s Kitchen of Michigan Chairman’s Award – In Recognition and Gratitude for Efforts to Help Their Soup Kitchen Fight Hunger in West Michigan.
About Our President
- Mickey Seelye is featured in the 43rd Annual Forbes 400 Edition of Forbes Magazine as a Marquis Who’s Who 2024 Top Business Owner.
- Mickey Seelye was recently recognized as a Distinguished Leader of 2023 in The Wall Street Journal Marquis Who’s Who and approved as a subject of biographical record in Who’s Who in America for 2023. This inclusion is limited to individuals who possess professional integrity, demonstrate outstanding achievement in their respective fields, and have made innumerable contributions to society as a whole.
- Mickey Seelye was featured as a Top Professional in The Wall Street Journal.
- Seelye Auto Group received the 2020 Torch Award for Ethics from the Better Business Bureau Serving Western Michigan. The following year, Mickey Seelye served on the judging panel with their organization and other business leaders to determine 2021 winners.
- Speaker: The Movement Leadership Conference 2023 (Grand Rapids, Michigan)
- Speaker: Inaugural Car Church Conference 2023 (Austin, Texas)
- Speaker: Dealer Panel Speaker, Pinnacle Speaker, Pinnacle Training Center Grand Opening 2022 (Atlanta, Georgia)
- Graduate of Portage Central High School.
- Completed Business Degree at Olivet College with a concentration in Marketing.
- Lettered in Men’s Soccer and Track at Olivet College.
- As a freshman in 1997, Mickey Seelye was a member of the first winning Men’s Soccer team in Olivet College history.
- As a 4 year member of the Olivet College Men’s Soccer Program, Mickey Seelye was a captain in 1999 and 2000. He received the Comet Award and Co-Defensive Most Valuable Player Award in 2000.
- Completed the academic and ethical requirements for AFIP Certification (The Association of Finance & Insurance Professionals) in 2018.